Tuesday, 1 March 2011

Logo Ideas

As I want the ampersand to be the being focus and lead the restaurant's identity, after brainstorming ideas, I researched a variety of ampersand in different typefaces. To try and find a clean, art deco feel, simple but sophisticated ampersand. I really like caviar dreams ampersand, the one I have used in the ideas above with RNS camelia extra light for the widows and orphans. I love how the O of orphans blends perfectly with the curl tail of the ampersand.

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